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Promoting Your Web Site

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

—Peter F. Drucker

A Web site is only successful if the audience that needs your information can find it. While the assumed "silver bullet" is to request a link to your site from the MU homepage, this is not always the most direct or successful route to reach all your audiences.

In this section, we'll share with you other ideas for marketing your site and getting your information to the people who need it. It's more important to deliver the content our visitors want, not just what we want them to have.

Promoting Your Site
Marketing: It's the key to the success of your Web site. Learn more about some of the promotional opportunities available for your site.

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HTML Mastery: Semantics, Standards and Styling by Paul Haine

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Published by MU Web Communications, University Affairs Division
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Phone: 573-884-8075 • Fax: 573-884-8074 • E-mail: webcom@missouri.edu
Last Revised: August 20, 2007