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One very good way to draw visitors is to place links to your material on others' sites. Think about other places your audiences will visit. Do you have a relationship with another school, college, division or department? Why not ask if they would be willing to place a link to your site from their homepage or another appropriate level of their site? What about faculty or staff homepages?

Don't forget to consider links from outside the missouri.edu domain. Businesses, media, or alumni sites are all considerations. Remember, many search engines will rank your Web materials in their search returns based on the number of links there are to your site.

More ways to market your Web site:

Promoting Your Site
Marketing: It's the key to the success of your Web site. Learn more about some of the promotional opportunities available for your site.

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HTML Mastery: Semantics, Standards and Styling by Paul Haine

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Published by MU Web Communications, University Affairs Division
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Phone: 573-884-8075 • Fax: 573-884-8074 • E-mail: webcom@missouri.edu
Last Revised: August 20, 2007