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Pushing From Print

Never miss an opportunity to push (or pull) people to your Web site. Partnering with print publications is a perfect way to integrate your communications program. In addition to putting your Web site URL on letterhead and business cards, remember to print it in all of your publications.

Don't forget to provide links to your homepage or to specific pages within your site from any of your feature stories, articles or advertisements.

Printing a url on a bookmark or postcard is a great way to get people to remember your site. Be creative in your marketing efforts! Magnets, luggage tags, and even coffee mugs can be great places to print your Web site URL.

More ways to market your Web site:

Promoting Your Site
Marketing: It's the key to the success of your Web site. Learn more about some of the promotional opportunities available for your site.

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HTML Mastery: Semantics, Standards and Styling by Paul Haine

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Published by MU Web Communications, University Affairs Division
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Phone: 573-884-8075 • Fax: 573-884-8074 • E-mail: webcom@missouri.edu
Last Revised: August 20, 2007