It’s amazing what a little branding scare will do to ignite change in a large public institution. For what has seemed like years Mizzou’s Facebook presence has been seriously lacking in an official capacity. There were many reasons: hesitancy by administration, lack of staff for support, lack of content, fear of the unknown, etc. All of those reasons (which amount to excuses) held us back. That was, until Facebook announced they’d be providing users and pages with the option to create vanity urls. We mentioned to administration the fear of others snatching up ‘Mizzou’ or ‘University of Missouri’ as names and we were off to the races!
Continue reading Mizzou Facebook page launch.
