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Web Policies » MU Web Policies & Guidelines » Content and Presentation
The University Affairs Division is responsible for integrating external communications at the University of Missouri. Two departments within University Affairs are charged with managing the publishing guidelines for their respective areas. The Office of Publications and Alumni Communication maintains the print publication guidelines. The Office of Web Communications maintains the Web publication guidelines.
1.1 — Each
official and publicly viewable MU Web site (school, college,
division, department, unit, center, and program) should adhere
to the following standards:
1.1.1 — Have an intuitive URL: Domain names shall be intuitive and reflective of an academic or administrative unit's affiliation with MU. It is strongly recommended that all units adopt a virtual domain name that is brief and marketable.
Not preferred: http://www.missouri.edu/~jour/
Preferred: http://journalism.missouri.edu/
MU divisions, departments, units
or organizations desiring domain names other than missouri.edu
must gain approval from the MU Marketing Committee. Contact University Affairs at 882-4523.
1.1.2 — MU
Web editors should review and update content regularly to
maintain currency.
a. Review contact and deadline information every semester.
b. Check all site links at least quarterly; monthly is recommended.
c. Remove outdated pages from server.
d. All pages must have a last revised date.
1.1.3 — MU
Web site writing style should follow The
Associated Press Stylebook and exceptions as published
in the MU
Editorial Guidelines and discipline-specific style guides.
1.1.4 — All
official MU Web sites should use consistent internal site
navigation and include a link to the site's home page on
every page of the site.
1.1.5 — Generic e-mail addresses should be used in Web site contact information with more than one person monitoring the Web site inbox for contacts. Departments should develop standards for responding to Web site e-mail.
1.1.6 — All
MU Web sites must meet the standard MU Web criteria before
launch. (Download
launch checklist.  )
1.2 — Each page of
an official MU Web site intended for an external audience
should have:
1.2.1 — A
unique title. The title appears in the upper-left of Web
browsers and is used for personal bookmarks.
1.2.2 — The
stacked MU logo; the name of the division, department, unit
or organization; and the words “University of Missouri” must appear at the top of all official Web pages. The stacked
MU logo must always link back to the main MU homepage at http://www.missouri.edu/. See
examples of acceptable uses.
1.2.3 — Academic or administrative unit and department or division identity and links to those Web sites.
1.2.4 — Compliance
with provisions of the Americans with Disabilities Act. (See
Section 2.0, “Legal and Liability.”)
1.2.5 — Contact
information or a link to the following: Unit phone number,
e-mail address, physical address and fax. Each unit should
establish procedures for listing individual e-mail addresses
on its official Web sites and carefully consider the risks
of publishing them.
1.2.6 — Images
that are optimized for efficient downloading.
1.2.7 — Signed
releases for all photographs. (See Section 2.0, “Legal and Liability.”)
1.2.8 — Copyright
and statement of non-discrimination at the bottom of each
page. (See Section 2.0, “Legal and Liability” for approved format.)
1.2.9 — A last
revised date on each page of all sites.
1.2.10 — Link or form for a Web site search. (See Section 3.0, “Infrastructure and Security.”)
1.2.11 — No
commercial advertising. Advertising on MU Web sites as described
under UM System's MOREnet consortium agreement is prohibited. (See
Section 2.0, “Legal and Liability.”)
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