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Home » MU
Web Policies » MU Logo Guidelines for the Web
The University of Missouri's
graphic identity is its signature, designed to convey a sense
of the University's style and character. When used consistently
and proudly, it telegraphs instant recognition. It also serves
as a constant symbol of the traditions, values and strengths
so many have come to associate with this university.
The Icon
“When used consistently and proudly”—those are the words to
remember. The University of Missouri has one logo. It consists of the
letters MU stacked within a stylized shield with the name aligned to the left.
Together, these elements present a strong, balanced visual identity to internal
and external audiences.
In accordance with Section 5:100
in the MU Business
Policy and Procedure Manual and the MU
Web Policies, the stacked MU logo should be used with the University
of Missouri's name as the logo
of all schools, colleges, offices, programs and other units
of the University. It should be used in an approved form in
all external communications. No other logo should be substituted
for it or used with it.
Colors
The official colors are black and MU Gold. The Web equivalent of MU Gold is: FFCC33, R=255, G=204,
B=051.
Preferred Typefaces
The
following fonts are recommended for use—serif
fonts: Book Antiqua, Palatino and Janson (where possible);
and sans-serif fonts: Arial, Helvetica, and News Gothic.
As a general rule, the serif fonts work better at larger
sizes and the sans-serif fonts work well for smaller text.
Avoid using script or handwriting fonts for the “University
of Missouri” text.
Acceptable Uses
- As a general principle, when black and MU Gold are available,
the initials in the logo should be displayed in MU Gold and
the shield in black.
- You may also use MU Gold as a background color, with the
logo shield shown in black and the initials reversed in white.
- If the Web site background
color is black or so dark that the shape of the shield is
not clearly discernible, differentiate the shield from the
background by using a thin (1-point or thinner) white outline
around the shield.
Acceptable Logo Uses
The stacked MU logo can be downloaded
for Web use from the MU Image Library. High-resolution versions
suitable for use in printed publications are available for
download on the MU
Printing Services Web site.
For questions about using the MU
logo on the Web, please contact Web Communications at webcom@missouri.edu or call 573-884-8075.
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